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LinkedIn cover photo: 1584×396 and the personal-brand framing
The LinkedIn cover photo is the largest creative asset on your profile and the one most people waste. It renders at 1584×396 on desktop and gets cropped aggressively on mobile. This guide shows you what to design for and how to export a clean version.
The 1584×396 spec and why it matters
LinkedIn's official recommendation is 1584×396 pixels (a 4:1 aspect ratio). The desktop render covers the full width of the profile header, while mobile crops to roughly 1128×396 with the left and right edges clipped. Anything you place in the left 200 pixels or right 200 pixels will be invisible on mobile.
The minimum size is 1128×191. Files below this are auto-upscaled and look blurry. The maximum file size is 8 MB, though most cover photos are 200-500 KB after compression.
The "safe area" for mobile
Mobile crops the cover photo symmetrically — the central 1128 pixels remain visible, while 228 pixels on each side get clipped. This means the safe horizontal area is approximately:
Center safe area: 1128×396 (full mobile visible region)
Desktop-only area: 228 pixels on each side (use for decorative graphics, brand wordmarks)
Top safe area: 0 pixels from top (mobile and desktop align at top edge)
Bottom safe area: 0 pixels from bottom (mobile and desktop align at bottom edge)
What belongs in a strong LinkedIn cover
The strongest LinkedIn cover photos fall into three categories:
Personal brand statement: A tagline + visual symbol that summarizes what you do. Examples: "I help SaaS companies scale to $10M ARR" with a minimalist chart icon.
Company/role association: Your current employer's brand (often allowed and expected), or a portfolio banner if you're a freelancer.
Visual storytelling: A photograph that communicates your industry or expertise (e.g., a designer's workstation, a developer's dual monitors, a marketer's whiteboard).
Common mistakes
Text at the edges: "VP of Marketing @ CompanyName" written from edge to edge will be invisible on mobile.
Profile photo overlap: Your circular profile photo sits in the lower-left of the cover. Avoid placing faces in the bottom-left of the cover — they collide with your headshot.
Cluttered composition: LinkedIn is a professional context. Mismatched colors and busy patterns reduce credibility.
Low-resolution images: Anything below 1128×191 gets upscaled and looks pixelated on retina screens.
Frequently asked questions
Do company pages use the same size? Personal profiles use 1584×396. Company pages use 1128×191 for their banner.
Can I change it without losing connections? Yes. The cover photo update posts to your activity feed, which is actually a free visibility boost.
Animated GIFs? Supported, but they auto-loop. Most viewers find them distracting on a professional platform.
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