Social media image sizes in 2026
The social media image sizes that matter in 2026 fit in four buckets: profile photos (square, cropped to a circle), covers and banners (wide, cropped unpredictably), feed posts (1:1, 4:5 or 16:9), and stories and vertical video (9:16). This cheat sheet lists the exact pixel dimensions for every major platform, then the four rules that keep any image sharp regardless of which redesign comes next.
One warning before the tables: platform "recommended sizes" change without announcement, and third-party blog posts routinely cite numbers that are three years old. The values below are the ones imgsize.cc's 85+ presets are built and maintained against — and every row links to a one-click resizer for that exact slot, so you never have to trust a stale number again.
Profile photo sizes
Every profile photo is square and every platform crops it to a circle. Upload at least 2× the largest display size so the avatar stays sharp on retina screens.
| Platform | Upload size | Aspect | Resize it |
|---|---|---|---|
| 1000×1000 | 1:1 | Facebook profile | |
| 320×320 min | 1:1 | Instagram profile | |
| X / Twitter | 400×400 | 1:1 | X profile |
| 400×400 | 1:1 | LinkedIn profile | |
| YouTube channel icon | 800×800 | 1:1 | YouTube profile |
| TikTok | 200×200 min | 1:1 | TikTok profile |
| Twitch | 256×256 | 1:1 | Twitch profile |
| 165×165 min | 1:1 | Pinterest profile | |
| Snapchat | 320×320 | 1:1 | Snapchat profile |
| Discord server icon | 512×512 | 1:1 | Discord icon |
| GitHub | 460×460 shown, upload 500×500+ | 1:1 | GitHub profile |
For the full cross-platform comparison — including the circular safe area and retina export sizes — see our dedicated profile picture sizes guide.
Cover and banner sizes
Covers get cropped differently on desktop and mobile, so the uploaded canvas is always wider than what most visitors see. Keep logos and key text centered.
| Platform & slot | Upload size | Aspect | Resize it |
|---|---|---|---|
| Facebook page cover | 851×315 | 2.7:1 | Facebook cover |
| LinkedIn personal cover | 1584×396 | 4:1 | LinkedIn cover |
| LinkedIn company logo banner | 1128×191 | 5.91:1 | LinkedIn company |
| X / Twitter header | 1500×500 | 3:1 | X header |
| YouTube channel banner | 2560×1440 (1546×423 safe area) | 16:9 | YouTube banner |
| Twitch banner | 1200×380 | 19:6 | Twitch banner |
| Discord server banner | 960×540 | 16:9 | Discord banner |
| Facebook event cover | 1920×1005 | 1.91:1 | Facebook event |
Feed post sizes
1:1 square is the safe default everywhere. 4:5 portrait takes the most screen space in mobile feeds and generally earns more engagement; 16:9 landscape takes the least.
| Platform & format | Upload size | Aspect | Resize it |
|---|---|---|---|
| Instagram square | 1080×1080 | 1:1 | Instagram square |
| Instagram portrait | 1080×1350 | 4:5 | Instagram portrait |
| Instagram landscape | 1080×566 | 1.91:1 | Instagram landscape |
| Facebook square post | 1200×1200 | 1:1 | Facebook square |
| Facebook landscape post | 1200×630 | 1.91:1 | Facebook landscape |
| Facebook portrait post | 1200×1500 | 4:5 | Facebook portrait |
| X / Twitter post | 1600×900 | 16:9 | X post |
| LinkedIn post | 1200×627 | 1.91:1 | LinkedIn post |
| Pinterest pin (long) | 1000×1500 | 2:3 | Pinterest long pin |
Story, Reel and vertical video sizes
One spec covers them all: 1080×1920 (9:16). Instagram Stories, Instagram Reels, Facebook Stories, Facebook Reels, TikTok covers, Pinterest Idea Pins and YouTube Shorts all use the same vertical canvas — design once, cross-post everywhere.
- Instagram Story / Reel — 1080×1920
- TikTok video cover — 1080×1920
- Facebook Story — 1080×1920
- YouTube Shorts — 1080×1920
- Pinterest Idea Pin — 1080×1920
Marketplace image sizes (they have hard rules)
Social platforms reject nothing — they just crop and compress. Marketplaces are stricter: wrong main-image specs get listings suppressed. The three that matter most:
- Amazon main image: 2000×2000, pure white background (RGB 255,255,255), product fills ~85% of the frame. Resize for Amazon →
- Etsy listing photos: 2000×2000 square; first photo is the thumbnail. Resize for Etsy →
- Shopify product images: 2048×2048 square is the practical master for zoom and theme crops. Resize for Shopify →
Four rules that survive every redesign
- Export 2× the display size. Platforms compress aggressively on upload; a 2× source loses sharpness but never goes visibly blurry. Retina screens render at 2× anyway.
- Keep the subject centered. Every avatar becomes a circle and every cover gets cropped top and bottom. The middle 80% of the frame is the only area you control.
- JPG for photos, PNG for graphics. Text, logos and flat-color graphics smudge in JPG compression; photographs in PNG just waste file size.
- Stay under the file limits. Facebook and Instagram allow 20 MB, LinkedIn 8 MB, YouTube thumbnails 2 MB, GitHub 1 MB — oversized files get re-compressed harder, which is exactly what makes uploads look blurry.
You can resize to every size in these tables in one place: pick a preset in the imgsize.cc workbench and export to spec in your browser — images never leave your device.